Crawl and indexation
Full crawl analysis, index bloat identification, orphan pages, redirect chains, canonical conflicts, robots and sitemap accuracy. On large sites this is usually where the biggest unclaimed wins are.
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TECHNICAL SEO & MARKETINGTechnical SEO from the people who can actually implement it.
Most SEO agencies deliver a document. Their recommendations then sit in a development backlog for six months because the agency can’t ship code and the dev team has other priorities. We build the site and do the SEO, so a fix takes days.
Crawl & indexation · Core Web Vitals · Schema · Programmatic content · CRO
The recommendation isn’t the hard part. Shipping it is.
We removed the handoff.
The standard arrangement puts an SEO agency and a development agency on either side of every fix. The SEO team files a ticket about render-blocking resources. The dev team asks for clarification. Three weeks pass. The fix ships partially. Nobody verifies it. The next audit flags the same issue.
Meanwhile the things that would actually move rankings — a rendering problem hiding half your content from crawlers, a faceted navigation generating fifty thousand junk URLs, a migration that dropped canonical tags — sit unresolved because they’re development work, not marketing work.
We removed the handoff. The engineers who can fix a rendering problem are the same team running your SEO, which means the gap between diagnosis and deployment is a sprint rather than a quarter.
What we build.
Rendering and JavaScript SEO
Whether crawlers actually see your content. Client-rendered sites routinely hide their most important content from indexing without anyone realising. We test what’s in the rendered DOM versus the initial response and fix the gap — usually with server-side rendering.
Core Web Vitals
LCP, INP and CLS measured on field data, not lab scores. Diagnosis to the specific resource causing the problem, then implementation — because “reduce JavaScript execution time” isn’t actionable until someone identifies which script.
Structured data
Organization, Product, Article, FAQ, Breadcrumb, LocalBusiness and the rest, implemented correctly and validated. Schema is the cheapest available route to enhanced results and is wrong or missing on most sites we audit.
Site architecture and internal linking
How authority flows through your site. Usually the highest-leverage change available on a site that already has content and links but ranks below its quality.
Migrations
Replatforming without losing rankings: URL mapping, redirect implementation, structured data preservation, content parity checks, and indexation monitoring for 30 days after cutover.
International and local
Hreflang for multi-region sites. For local businesses, Google Business Profile, NAP consistency across directories, and local schema.
Content and programmatic pages
Keyword and intent mapping so pages don’t compete with each other, topical clusters linked deliberately, and programmatic pages where structured data supports genuinely distinct pages at scale.
Three areas, in the order they usually matter.
Most engagements start with the first and expand as the foundation stabilises.
| Area | We recommend it when |
|---|---|
| Technical SEO | Crawlability, indexation, rendering, speed, structured data. Foundation work. Nothing else compounds properly until this is right. |
| Content architecture | The structure of what you publish, including programmatic pages at scale where the data supports it. |
Done well, programmatic content is one of the strongest organic plays available. Done badly it generates thin pages that get filtered and drag the whole domain. The difference is whether each page answers a real query with real data, and we’ll say plainly which situation you’re in.
Once the technical foundation holds, the next constraint is usually conversion and paid acquisition. That work lives on our digital marketing page.
Reporting you can act on.
Monthly, and written so you can tell what actually happened rather than what looked good.
On the last point: if rankings jumped because of a core update rather than our work, we say so. Claiming credit for external movement makes every future report worthless.
Organic sessions, rankings and impressions against baseline
Conversions and revenue attributed to organic, with the attribution model stated
Technical health: indexation, Core Web Vitals field data, crawl errors
What shipped this month, what’s next, what’s blocked
Honest notes on anything that moved for reasons other than our work — algorithm updates, seasonality, other campaigns running
How we work on search.
Field data over lab scores
Core Web Vitals judged on what real users experience, segmented by device and template type.
Diagnosis to the specific resource
Not “reduce JavaScript” but which script, on which template, costing how many milliseconds.
One page per intent
Keyword mapping across the whole site so pages don’t cannibalise each other — one of the most common causes of a site underperforming its content investment.
Schema validated, not just added
Implemented correctly and tested, because malformed markup earns nothing.
Tests that can conclude
A/B testing where traffic supports significance. Where it doesn’t, we say so instead of running a test that can’t conclude.
Digital PR, not link networks
Genuine editorial placements. Paid link networks and PBNs carry real risk to the domain and we won’t put a client’s site near them.
What an engagement delivers.
Everything below is a deliverable, not an upsell.
A prioritised technical audit with implementation estimates
Fixes shipped by the same team, not filed as tickets
Structured data implemented and validated across templates
Core Web Vitals benchmarks against field data
Keyword and intent map covering the whole site
Monthly reporting with attribution stated honestly
Migration redirect maps and 30-day indexation monitoring, where applicable
GOOD FIT
- Your site ranks below the quality of your business and nobody can explain why
- You’ve had SEO recommendations for months that never got implemented
- You’re migrating or replatforming and rankings are at risk
- You have a large catalogue or data set that supports programmatic pages
PROBABLY NOT A FIT
- You want rankings guaranteed by a specific date — nobody can honestly offer that
- You want volume content published cheaply. That approach has been losing ground for years and we won’t sell it
RELATED SERVICES
Questions about search work.
How long before we see results from SEO?+
Technical fixes can show within weeks — indexation and Core Web Vitals improvements move quickly. Ranking and traffic gains from content and authority typically take three to six months to become clear, and longer in competitive categories. Anyone promising faster is either working in a very low-competition niche or not being straight with you.
Can you guarantee rankings?+
No, and neither can anyone else. What we commit to is the work: specific technical fixes shipped, measured against baseline, reported honestly including when something didn’t work.
Do we have to use you for development too?+
No. We work on sites we didn’t build regularly. It’s simply faster when we own the codebase, because a fix takes days instead of waiting in someone else’s backlog.
What does technical SEO cost?+
A one-off technical audit with a prioritised implementation plan typically runs $2,000–$6,000 depending on site size. Ongoing retainers covering technical work, content and reporting generally start around $2,500/month. Priced after we’ve seen the site.
We were hit by an algorithm update. Can you fix it?+
Sometimes. It starts with diagnosis — establishing what changed, which pages lost, and whether the cause is technical, content quality, or link profile. Recovery is realistic when the cause is identifiable and fixable. We’ll tell you honestly after the audit if it isn’t.
Is programmatic SEO safe?+
When each page answers a real query with genuinely distinct data, yes — it’s one of the strongest plays available. When it generates thousands of near-identical thin pages, it’s actively harmful to the whole domain. The determining factor is whether you have data that supports real differentiation, which we assess before recommending it.
Do you do link building?+
Digital PR and genuine editorial placements, yes. Paid link networks and private blog networks, no — they carry real risk to the domain and we won’t put a client’s site near them.
Send us the URL and the query you should be ranking for.
Thirty minutes. We’ll look at what’s actually holding the page back — rendering, speed, architecture or content — and tell you whether it’s a fix or a rebuild. Those are very different conversations.